Tips for Marketing Hospitals in Rural India

INTRODUCTION

Marketing is essential for both rural and mission hospitals in order to enable the optimum use of the hospital services. Here are some of the innovative ways that worked in mission hospitals (1).

THE GROUNDWORK

The groundwork and preparations are very important. Gathering and analyzing hospital data will help in planning the marketing strategy. Methods that can be used to do this include:

1. Staff meetings
2. Focus group discussions
3. Surveys in the villages and exit surveys at the hospital
4. Patient satisfaction surveys
5. Having a PR person for the hospital

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