It is time for doctors to start their online journey…
Today, most information sought is reached through the Internet. India is now the third largest Internet user in the world, below only China and the United States, and already edging out Japan (1).
Most doctors, and particularly specialists, are already online, with information about them appearing on hospital websites, health information sites, online articles, and various social platforms.
Social networking platforms, such as LinkedIn, Google+, Twitter, and Facebook, can be of immense use in shaping your public image. To be even more personalized, there is always the option to have your own website, which can be linked to any social networking site to enhance visibility.
LinkedIn profiles get a high ranking in Google searches. Creating a LinkedIn profile is very simple and systematic, and it requires only your email ID. On your profile, you can list your academic credentials, professional experience, and publications. It takes only a matter of minutes to create a LinkedIn profile, which any doctor can then use as his or her own online résumé.
Google+
Google+ is a powerful tool, as it makes it easier for patients to find any doctor. Google controls the search engine market, so any doctor having a Google+ page is naturally easier to find. Furthermore, when a doctor shares a post on any topic of his specialty on his Google+ page, Google will favor this search result for the same topic, for anyone who is connected to him or her. With the page in question is then placed near the top of the search results, patients will be more likely to visit the doctor’s page, seeing as it is made through a Google program and relevant to the topic being searched. Creating a page is a simple task when you have a Gmail account (2). You can use this page like a website, personalizing it with a photo of yourself and making it more attractive overall with pictures from your clinic/hospital.
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