The importance of communication for health professionals: Guest Blogger Dr. Mohan Lal Jangwal

The modern era is known as the era of information, with "communication” as its main source. Various sources of communication (the best example being media), process and generate the information, though most of the facts that we get to know about someone or something may not be precise. In technical terms, it may be regarded as misinformation which is not accountable. However the process of divulging the misinformation may be unintentional, due to a lack of knowledge and command on the subject.

The main role of communication is to empower people with knowledge and skill, but it is only possible if the knowledge is communicated accurately. Unfortunately, the health sector is the most affected if the explicit message does not reach the target population. Thus various effective communication strategies, methods, programs and interventions should be discovered and put forward, to inform and influence individuals and communities to enhance their health.

The health of the people is affected by biological, environmental, genetic, behavioral characteristics, and so on. Behavior is the most important element of disease patterns in society, and here the word “behaviour” refers to the people’s and the community’s existing knowledge, opinions, attitudes, and practices that make up their lifestyles. Behaviours of a person determine whether the person is at risk, because most of the health problems today are related to people’s lifestyles.

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