Harness the power of a positive patient experience to build a successful practice

One of the main reasons that doctors decide to pursue a career in medicine is because they want to help other people. Yet patients often complain that their doctors seem cold and impersonal. This is probably because sometimes doctors feel rushed while caring for a large number of patients, and they may unintentionally come across as uncaring.

“Many doctors underestimate the importance of the human interaction because they are so focused on honing their technical competencies.”
-Aniruddha Malpani, MD, medical director of Malpani Infertility Clinic in Mumbai, India

As doctors, we are often focused on our jobs of taking care of patients and providing them with high-quality medical care: doing the rigorous intellectual work of making the right diagnosis; making sense of the labs; and carrying out the technically demanding procedures properly. So it’s no surprise that sometimes doctors...

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