Adding ancillary services carries monetary benefits, but poses risks

ultrasound Independent physicians have the flexibility to add services and treatments to their clinic as patient or market demands change. Although a new procedure, test, or other service can mean more revenue and patients for your clinic, it is not a decision to be taken lightly. Each new service carries its own benefits and risks.

Gada 64“In the end, you will have more patients and more revenue and the satisfaction of serving society with better facilities for which otherwise patients may have to travel a long distance.”
—Dhiraj Gada, MD, DGO, DFP, FICMCH, reproductive endocrinologist and director of Gada Life ART Center, Indore, India, and a member of mdCurrent-India’s Editorial Advisory Board

“If my staff and I are not properly trained to provide the service, it may lead to a bad reputation and loss of revenue,” explains Dhiraj Gada, MD, DGO, DFP, FICMCH, who specializes in reproductive endocrinology and infertility in Indore. After careful consideration, Gada created a department of fetal medicine at his clinic to better serve his patients.“ It is an ongoing process as I have young, talented doctors working with me and they want to progress,” he says.

Before you add a new clinic test, treatment, or procedure, Gada and other physicians recommend the following:

Key Point: Adding services can boost your revenue, but requires a careful assessment of patient benefit and demand.
  • Study the market and patient demand for the service.
  • Ensure that the service or treatment will benefit patients.
  • Determine the financial impact on the clinic.
  • Assess your staff’s skill and workload level.

Study the market

Never add a service to your clinic without...

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