Doctors and journalists often have a love-hate relationship. Community-based and national newspaper, radio, TV, and Web site reporters call on doctors as expert sources for health-related articles and news segments. “Community-based and national newspaper, radio, TV, and Web site reporters call on doctors as expert sources for health-related articles and…
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It’s quite common to see patients waiting for hours on end to see senior doctors in India today. These very busy doctors have waiting rooms packed full of patients. Although most people do not like to wait, they do so in order to see a famous doctor who has been…
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While some doctors in India, such as dermatologists, dentists, and ophthalmologists, have embraced marketing and advertising tactics as a means of practice promotion, others are hesitant to do the same. Key Point: Some of the best ways to build your practice include: delivering exceptional patient care that generates referrals, maintaining…
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Tips for Marketing Hospitals in Rural India
Marketing is essential for both rural and mission hospitals in order to enable the optimum use of the hospital services. Here are some of the innovative ways that worked in mission hospitals.
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