Tag Archives: marketing

Marketing Gasless Surgery

Gasless laparoscopic surgery is an innovation with great potential. Although the innovation of laparoscopic or minimally invasive surgery almost as significant as that of discovery of anesthesia or antisepsis for surgery it has poor market penetration…

Read more »
Posted in Practice Management, Practice Management Featured 2, Surgery | Also tagged , , , | Volume: | 2 Responses

Tips for Marketing Hospitals in Rural India

Marketing is essential for both rural and mission hospitals in order to enable the optimum use of the hospital services. Here are some of the innovative ways that worked in mission hospitals.

Read more »
Posted in Practice Management | Also tagged , , | Volume: | 2 Responses

Position yourself as a medical expert by working with the local media

Doctors and journalists often have a love-hate relationship. Community-based and national newspaper, radio, TV, and Web site reporters call on doctors as expert sources for health-related articles and news segments. “Community-based and national newspaper, radio, TV, and Web site reporters call on doctors as expert sources for health-related articles and… 

Read more »
Posted in Business of Medicine, Practice Management | Also tagged , , , , , | Volume: | 1 Response

How you can build your practice even if you’re not a ‘famous’ doctor

It’s quite common to see patients waiting for hours on end to see senior doctors in India today. These very busy doctors have waiting rooms packed full of patients. Although most people do not like to wait, they do so in order to see a famous doctor who has been… 

Read more »
Posted in Business of Medicine, Practice Management | Also tagged , , , , , , , | Volume: | 26 Responses

Prevention beats cure: What to do about online doctor rating Web sites

The World Wide Web has become the primary source of medical information for your patients. It’s available 24/7 and provides access to lots of information on healthcare topics—some of which is very high quality. Key Point: Doctor rating sites are becoming more popular. It’s important to encourage open communication with… 

Read more »
Posted in Business of Medicine, Practice Management | Also tagged , , , , , , , , , | Volume: | 2 Responses

How to build your medical practice through referrals, blogs, and other powerful strategies

While some doctors in India, such as dermatologists, dentists, and ophthalmologists, have embraced marketing and advertising tactics as a means of practice promotion, others are hesitant to do the same. Key Point: Some of the best ways to build your practice include: delivering exceptional patient care that generates referrals, maintaining… 

Read more »
Posted in Business of Medicine, Practice Management | Also tagged , , , , , | Volume: | 2 Responses

Why every doctor in India needs a Web site

Just like you need a telephone line to practice medicine, a Web site has become an integral part of modern medical practice today. Doctors need patients—and in order to get patients, you need to go to where they are. Today, many patients are online—and their numbers are increasing every day…. 

Read more »
Posted in Business of Medicine, Practice Management, Technology | Also tagged , , , , , , , , | Volume: | 2 Responses